One of the most famous names in lighters, Zippo, is now selling a new Emergency Fire Kit. That seems pretty logical to me.
The new kit capitalizes on the familiar Zippo hinged metal box form factor. However, unlike the typical Zippo lighter, the Emergency Fire Kit is o-ring sealed to prevent moisture from getting into the contents of the kit. The kit uses water resistant waxed cotton tinder sticks (also available separately) to catch sparks from a typical Zippo flint wheel. The concept is similar to using wax or petroleum jelly coated cotton balls with a spark source like a ferro rod. The Zippo Emergency Fire Kit just gathers these components into an attractive kit form.
Check out the Zippo Emergency Fire Kit on Zippo.com.