Have you ever looked at a company’s logo and wondered what in the world it was supposed to be/mean/represent? I have. Deliberate Dynamics recently posted an explanation of their logo which I found meaningful and interesting.
Here is the logo in question:
It turns out that the logo is an amalgamation of something familiar and unfamiliar to me. The familiar element is the fang-bearing snake from the Gadsden Flag. The unfamiliar element is the the Nyinkyim, an Adinkra symbol from West Africa, that means “initiative, dynamism and versatility” – good concepts for a gear company that prides itself on being progressive.
Are there other companies with logos you have wondered about? Put them in the comments.
Nyinkyim
My personal favorite is the Husqvarna logo. Which pays tribute to their gunsmithing origins by using the iron sights over rifle bore image. Classic.
Good one J!