What’s In a Logo? – Deliberate Dynamics

Have you ever looked at a company’s logo and wondered what in the world it was supposed to be/mean/represent? I have. Deliberate Dynamics recently posted an explanation of their logo which I found meaningful and interesting.

Here is the logo in question:

Deliberate Dynamics Logo

It turns out that the logo is an amalgamation of something familiar and unfamiliar to me. The familiar element is the fang-bearing snake from the Gadsden Flag. The unfamiliar element is the the Nyinkyim, an Adinkra symbol from West Africa, that means “initiative, dynamism and versatility” – good concepts for a gear company that prides itself on being progressive.

Are there other companies with logos you have wondered about? Put them in the comments.



2 Responses to What’s In a Logo? – Deliberate Dynamics

  1. J. June 21, 2016 at 17:46 #

    My personal favorite is the Husqvarna logo. Which pays tribute to their gunsmithing origins by using the iron sights over rifle bore image. Classic.

    • Matt June 21, 2016 at 19:01 #

      Good one J!

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