Jon and I are really very blessed that all you Trigger Jerks out there take time to read what we write. Jerking the Trigger has provided us some great opportunities and the chance to meet some great people. I thought it might be a good idea to take a minute and tell you a little more about what we do here at JTT and how we go about doing it. If you don’t want to read the whole thing, just read the bold parts.
JTT is about People and Gear
JTT has always been and will continue to be a predominantly gear focused blog. We like gear and we like talking about it. More than that, we like helping the people who make the gear. We also believe that training and mindset are extremely important (gear can not replace either) and so, from time to time, we post about those topics too.
The driving factor for starting this blog was to shine a light on small businesses, manufacturers, and anyone else who is really innovating in this industry. We have always been here to support these ventures and the products that they produce. In our time with JTT, we have helped uncover new companies, we have hooked up manufacturers with customers, we have hooked up manufacturers with dealers, and whatever else we could do to support the mission.
We need Advertisers and Sometimes We Get Free Stuff
JTT requires money to keep doing what it does. To supply this money, we have advertisers and take part in some affiliate programs. We typically refer to advertisers as partners because we don’t let anyone advertise with us who we don’t trust with your money. We have turned advertisers down before. We have even refunded an advertisers money in full when there was even the slightest question about their business practices, even though I myself would continue to buy their products in a heart beat. We like to talk about our partners because we owe it to them. After all, they do keep the lights on. Jon and I both have regular jobs. We don’t even come close to making a living from this blog. We love doing this, but if this was about an hourly wage, we would have folded up shop a long time ago.
One of the perks of doing this is that, occasionally, someone will send us some gear to review. Sometimes we get to keep that gear and sometimes we don’t. We have never asked for free gear (unless you count a handful of times when someone contacted us and asked us to choose something that they make to review) and we have never lacked for offers to receive review items. We have turned down a lot of gear that we didn’t think was of good quality, sound design, or worthwhile. We try to remain as objective as we can but we do acknowledge that bias is always possible even if we are sinking our own time and money into reviews of “free” items. That is why we disclose who provided us the product and that we didn’t pay for it. If you don’t see a disclosure in a post that is denoted as a review, it means we bought the item.
Whenever you see a post that is titled something like “Review: Super Duper Tactical Widget,” it means that we are reviewing the item – we have spent time using it with the purpose of getting to know it well enough to form opinions about it. If you don’t see “Review:“, it is a news item (kind of like a press release) which means that we may or may not have experience with the product that we are writing about. We try to use language that indicates that we don’t have hands on experience with it.
No one pays for reviews on JTT. Any time we mention a product on JTT it is because that product interests us. We do not charge per mention.
Thank You for Reading JTT
I hope you now have a better idea of what JTT does and how it operates. If you have any questions, feel free to use the contact form. We love to hear from you guys! Thanks for trusting us with your time. It means a lot to us and we take it seriously.