Primary Arms Reveals New Logo

Primary Arms has grown in leaps and bounds since their early days of importing affordable red dot sights and assuaging people’s concerns about them by backing the sights with excellent customer service if something went wrong. Primary Arms has come a long, long way as a company but until recently, their logo was mostly unchanged which wouldn’t really be a problem except that… Well, no one really liked their logo and some felt that it made the products look cheap.

Primary Arms has heard that feedback and, while it took a good long time, they have rolled out a new logo. You can now look forward to seeing this logo or various riffs on this logo printed on Primary Arms products going forward.

Did you like the previous Primary Arms logo? Does the new logo make you more likely to consider purchasing a Primary Arms product? Let us know in the comments.

One Response to Primary Arms Reveals New Logo

  1. Nik January 7, 2021 at 19:45 #

    Its long past due that PA had their own font.

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