Leupold recently published these photos of optics that have been subjected to severe neglect or abuse but continued to function. I love stories like these and it makes for effective marketing because I paused to read each one separately. Leupold claims to have “The Best Warranty You’ll Never Have to Use. Peroid.” While my own experiences with Leupold’s customer service have been mixed, I have only had issues with one optic out of many that I have owned and that has garnered a lot of trust with me.
These ads are very cool.