Tag Archives | Crimson Trace

Crimson Trace Equips Walther PPS M2

(Wilsonville, OR)– Crimson Trace, recognized as America’s top brand of laser sights, today announced that the Laserguard® LG-482 (red) laser sight is now being offered as pre-installed equipment on the new PPS M2 semi-auto 9mm pistol by Walther®.

“When we introduced the new PPS M2 pistol without an accessory rail, people loved how smooth and slim the pistol was,” stated Luke Thorkildsen, Walther Arms VP of Marketing and Product Development. “The Crimson Trace Laserguard is the perfect addition to the compact PPS M2 because you get to have the best of both worlds.” The new pistol with installed Laserguard is available in stores across America and can be located by retailers using part number 2805963.

The innovative LG-482 Laserguard laser sight with red diode is designed to securely install around the trigger guard of the Walther pistol. Like many Crimson Trace® Laserguard products, these laser sights feature the company’s patented Instinctive ActivationTM, a feature designed to activate the laser when the firearm is held in a normal firing grip—and when the user is ready to fire. No other product in the laser sight market offers this capability. The Laserguard laser sights can be adjusted for windage and elevation, and are covered under Crimson Trace’s Free Batteries for Life program, as well as the company’s 3-year limited warranty.

The first Crimson Trace Laserguard was released to market in 2007. Today, Crimson Trace offers more than four dozen Laserguard products that fit firearms sold by more than a dozen manufacturers – all of which are well known for seamless integration and designs that mimic the firearm’s contours, Many Laserguards are also offered with red or green laser diode options. The LG-482 laser guard is also available as a standalone item at www.crimsontrace.com.

Crimson Trace also offers more than two dozen custom designed holsters to fit firearms with the company’s laser sights installed, including one for the Walther PPS M2. Additional details on more than 3,000 holsters can be found at www.holsterresourceguide.com.

For additional details on the more than 260 laser sight and lighting products manufactured in Wilsonville, Oregon and sold by Crimson Trace, visit: www.crimsontrace.com or call 800-442-2406.

About Crimson Trace Corporation

Based in Wilsonville, Oregon, Crimson Trace Corporation is recognized as the leader in establishing laser sights as standard equipment on concealed-carry and personal-defense firearms. For more than two decades, the company has provided America’s firearms owners, law enforcement officers and military units worldwide with the largest selection of award-winning laser sights and tactical lights products. Those innovations include: Lasergrips® laser sights, Laserguard® laser sights, LiNQ™ wireless operated laser and light systems and Lightguard® lights for firearms, each with Instinctive ActivationTM firearm laser activation technology. Additional product lines include the Defender SeriesTM and Rail Master® firearms accessory platforms. Full details are available at www.crimsontrace.com or by calling 800-442-2406.

$50 Rebate at Crimson Trace

It’s time to put LaserGrips on that faithful, old J-frame you carry all the time! Crimson Trace is offering a $50 mail-in rebate on their laser sights and tactical lights purchased between March 1st, 2017 and April 30th, 2017.


Breaking: Smith & Wesson to Acquire Crimson Trace Corporation

From Crimson Trace:

SPRINGFIELD, Mass., July 25, 2016 — Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC), a leading manufacturer of firearms and a provider of quality accessory products for the shooting, hunting, and rugged outdoor enthusiast, today announced that it has signed a definitive agreement to acquire Crimson Trace Corporation (Crimson Trace), the industry leader in laser sighting systems and tactical lighting for firearms, for $95.0 million, subject to certain adjustments, utilizing cash on hand.

Crimson Trace has long been a key supplier of laser sighting systems for Smith & Wesson.  For more than two decades, Crimson Trace has provided consumers, military units, and law enforcement officers around the globe with the world’s largest selection of award-winning laser sight and tactical light products.  Crimson Trace offers more than 225 products and is widely recognized as the world’s leading brand of laser sights for firearms.  Its award-winning innovations include the Lasergrips®, Laserguard®, and Rail Master® platforms.  The company’s product line also includes the Defender Series®, Lightguard®, and its new LiNQ™ wireless activation system.  Based in Wilsonville, Oregon, Crimson Trace operates from a 50,000 square foot , leased facility where it engineers and manufactures its products.

Crimson Trace was founded 22 years ago and has organically generated a ten year compound annual revenue growth rate in excess of 10%.  The company maintains a product development team that has an established track record of launching high-quality, innovative laser sighting products.  As a result, its products maintain a premium position with hundreds of independent retailers as well as large sporting goods retailers, including Cabela’s, MidwayUSA, Nation’s Best Sports, and internet retailer Optics Planet, Inc.

James Debney, Smith & Wesson President and Chief Executive Officer, said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting, and rugged outdoor enthusiasts.  As the undisputed leader in the market for laser sighting products, Crimson Trace serves as an ideal platform for our new Electro-Optics Division.  Firearms purchasers frequently buy electro-optic accessories to enhance the capabilities and performance of their firearms.  The growth that Crimson Trace has delivered is a testament to the high product quality and the robust product development capability that Lane Tobiassen, President and Chief Executive Officer of Crimson Trace, and his team have established.  That capability, combined with Crimson Trace’s leadership position in the market for laser sights, provides a solid framework for organic and inorganic growth.”

Lane Tobiassen, who joined Crimson Trace in 2005, will serve as President of the new Electro-Optics Division of Smith & Wesson, and will report directly to Debney.  The Crimson Trace management team and workforce, as well as its base of operations, will remain in Wilsonville, Oregon after the acquisition.

Tobiassen said, “It is a great honor to lead Crimson Trace into this exciting new chapter in our history by joining the Smith & Wesson team.  Since 1994, we have designed and brought to market more than 225 products, all of which reflect the passion, dedication, and spirit of innovation of our design engineers, production workforce, customer service representatives, and marketing and sales professionals.  As the new Electro-Optics Division of Smith & Wesson, we believe that our capabilities, combined with inorganic opportunities to acquire related technologies, will expand the reach of our existing market footprint.  This makes us a great fit for Smith & Wesson, a legendary company with an iconic brand, world-class products, and markets that include consumer, law enforcement, and international channels.  We look forward to offering consumers exceptional performance from two of the industry’s most trusted names.”

Smith & Wesson will purchase all of the outstanding stock of Crimson Trace for $95.0 million, using existing cash balances.  Crimson Trace is being acquired from Crimson Trace Holdings, LLC, which is owned by private equity firms Peninsula Capital Partners, LLC and VergePointe Capital, LLC; Lewis Danielson, the founder and Chairman of the Board of Crimson Trace; a small group of minority members; and certain members of management.

Jeffrey D. Buchanan, Executive Vice President and Chief Financial Officer of Smith & Wesson, stated, “As a result of our strong balance sheet, we intend to complete the purchase of Crimson Trace with cash on hand and we expect the transaction to close in three to six weeks. After the closing date, we expect the acquisition to be accretive to Smith & Wesson’s earnings per share in fiscal 2017.  Due to its anticipated timing, the transaction is expected to have no impact on Smith & Wesson’s operational and financial results for the fiscal 2017 first quarter ending July 31, 2016.  As of the date of signing, Crimson Trace’s trailing 12 month revenue was approximately $44.0 million, of which approximately 25% was revenue from Smith & Wesson and would be excluded from our consolidated revenue.  The purchase price represents an estimated multiple of approximately 5.9x the trailing 12 month adjusted EBITDAS of Crimson Trace.  We look forward to providing additional details following the close of the transaction.”

Cowen and Company, LLC is acting as exclusive financial advisor and Greenberg Traurig, LLP is acting as legal advisor to Smith & Wesson and its Board of Directors.  Robert W. Baird & Co. is acting as exclusive financial advisor and K&L Gates LLP is acting as legal advisor to Crimson Trace and its owners.

Crimson Trace Conducts Classes Across America

I always appreciate companies that don’t just sell products but that go the extra step to educate the consumer – not just about the features and benefits of their products but the best practices for using them. That is what Crimson Trace is doing all across the country.

Crimson Trace Classroom range training

From Crimson Trace:

Crimson Trace, the world’s most recognized and purchased brand of laser sights and tactical light systems for self-defense firearms, has opened the doors of gun shop and range classrooms across America. The new Crimson Trace Classroom™ program has already graduated nearly 1,000 students with more classes scheduled. Those class graduates work at the counters of stores and ranges from the Carolinas to California—and all points between.

The educational and informative two-part classroom includes an in-class session where students learn details about lasers, Crimson Trace product categories, and much more. Participating students learn about laser sight fundamentals, accuracy, protection, training and improving confidence.

A second segment of the Crimson Trace Classroom training places students on the gun range where they shoot revolvers equipped with Crimson Trace laser sights. One segment of this intense range session includes shooting with glasses specially designed to inhibit vision, and the students learn to rely on the laser sight for aiming. It’s a very popular course that helps gun shop staff better discuss laser sights with customers—and those discussions are based on experience. Stores that have included the FREE training for staff are reporting better prepared staff—and better served customers. The staff who complete the course also receive a certificate suitable for framing.

Stores and gun ranges interested in scheduling a FREE Crimson Trace Classroom event are encouraged to call 800-442-2406. Most classes are conducted by the eight Crimson Trace regional sales managers located across America along with other Crimson Trace staff.

For more than two decades, Wilsonville, Oregon based Crimson Trace has provided America’s gun owners, and military units and law enforcement officers around the globe, with the world’s largest selection of award-winning laser sights and tactical light products. Crimson Trace now offers more than 225 products and is widely recognized as the world’s leading brand of laser sights for firearms. Full details can be obtained by visiting www.crimsontrace.com or by calling 800-442-2406.

Crimson Trace Laserguard Pro – Coming Soon

The Laserguard Pro white light and aiming laser from Crimson Trace will be available soon. This light and laser module for compact handguns installs without modification to the host gun and provides 4 modes of operation: light only, laser only, laser with light, and laser with strobe. It features Crimson Trace’s Instinctive Activation so it activates when you grip the gun and a master on/off switch so it can be completely deactivated if necessary.

crimson trace laserguard pro

The Laserguard Pro will be available soon in red and green laser options for the GLOCK 42/43, Springfield Armory XD-S and Smith & Wesson M&P Shield. Check out the Laserguard Pro at Crimson Trace.

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